![]() The Spectra pulls off its hipster looks to a much greater degree than the Elantra pulls off the Lexus thing. But does the reality match the marketing dream? Clearly, the Elantra is aimed at the sort of people that pretend to have stock options, while the Spectra is aimed at the sort of people that pretend to have social lives. The Spectra brochure has “spark” blue and “spicy” red cars racing along winding roads between keggers and climbing walls. The Elantra brochure is full of “black pearl,” “captiva” white, and “quicksilver” Elantras posing in front of fountains and driving through jewel-like cityscapes. The Spectra’s brochure is just standard gloss paper with two staples. The Elantra’s brochure is surprisingly substantial, printed on premium paper stock and bound with an actual binding. Is it a distinction without a difference, in the not-so-grand tradition of General Motors? Let’s have a look to each model’s respective brochures… In fact, American buyers hunting in that market segment can choose between Hyundai’s Hyundai Elantra and the Kia Spectra. ![]() ![]() As you’d expect, the company offers the now-essential model in any current car range: the budget-priced, fuel-efficient compact car. In the process, the Korean automaker acquired struggling brother Kia. In the last ten years or so, Hyundai decided it’d be fun to build things that resemble cars that people want to buy.
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